At the second new product launch conference in the fall of 2021, Apple released the new AirPods 3, 

equipped with spatial audio function, increased battery capacity, and the charging box supports MagSafe wireless charging

In addition to active noise reduction, the new generation of AirPods 3 is basically the same as AirPods Pro in terms of functions, and has been enhanced in terms of battery life to reach the level of 6 hours in a single use. It also supports spatial audio, adaptive EQ, and compression sensors. And other functions

This time, AirPods 3 has updated the wireless charging method to support the use of the MagSafe 

magnetic charger released on the iPhone 12 to charge the AirPods charging box. We found by checking the official website of AirPods that AirPods Pro has also been updated to support MagSafe magnetic wireless charging with the release of this new product.

As the latest hot gold track in the consumer electronics industry, TWS (True Wireless Stereo) headsets 

represented by AirPods have developed rapidly in recent years. Under the fierce pursuit of major 

manufacturers in the rear, Apple's AirPods 3 launched at this time is obviously to improve the product 

layout.

How popular is AirPods? In 2017, CreativeStrategies, a market research agency, conducted a survey of 

942 AirPods users. AirPods' consumer satisfaction reached 98%, which is the most satisfactory product in the entire Apple series. Open the comment area of AirPods in JD’s self-operated flagship store, and out of 40,000 comments, the positive rate is as high as 96%. Because AirPods immediately detonated the market as soon as they were launched, TWS headsets quickly became a new generation of fashion vane.

From the perspective of the growth rate of shipments, TWS headsets are undoubtedly the absolute king in the consumer electronics field in recent years.

Since the release of AirPods, Apple's headset market share has maintained a "superiority". In 2020, the 

AirPods series earphones will significantly lead the earphones launched by other brands such as Xiaomi (9%), Samsung (7%) and JBL (4%) by 31%